BrainSTRONG Network

The BrainSTRONG Network is dedicated to changing the way people—especially kids—think about wearing a helmet. Our goal isn’t just to remind them that they should wear one, but to inspire them to want to. Whether they’re riding a bike, skateboarding, rollerblading, or scootering, we want young people to see wearing a helmet as something they choose to do—not because they’re told to, but because they understand it protects something as important as their brain. Through public awareness campaigns, community events, and youth-focused initiatives like “I am BrainSTRONG”, we aim to create a shift in mindset: from obligation to ownership, from "I have to" to "I want to."